vml x dell technologies
No Matter the
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No Matter the ...
the client ask
Dell Technologies was releasing the XPS 13 Plus in the United States. They asked for insight on how to best market the laptop in order to reach young consumers entering college. They also wanted to know what feature from the laptop our research and creatives thought would be best to focus on in order to gain new Gen-Z consumers.
As the laptop was the lightest and smallest on the market at the time, we thought focusing on its travel accessibility would be best differentiating factor for college students.
our proposal
creative strategy
merch & accessories
Tote bags were the “it” items of 2022. As the XPS 13+ was one of the only ones on the market to comfortably fit into a standard-size or smaller tote bag, we reccomended creating a tote bag to highlight that detail.
out of home ads
Whether you take the bus or the subway, this laptop is reliable and easy to get work done, no matter the place you’re in. So, what better way to remind people of that than creating out of home ads showcasing all the different locations, young students try to squeeze finishing their work in!
linkedin partnership
“No Matter the Place” is not just about the physical location that a customer might be working in. It’s telling customers that no matter the stage in their lives or careers, that Dell Technologies is a company that is there to support their dreams and a tool to craft their futures.
Thus, partnering with LinkedIn felt incredibly fitting to our campaign. We recommended offering to XPS 13 Plus buyers that they could opt-in to an exclusive LinkedIn Resume Workshop hosted by Dell Technologies.
our pitch deck
our planbook
