A SPRINKLE OF GOLD
A SPRINKLE OF GOLD
GOLDIE’S
Goldie’s began as a “quarantine hobby” before opening it’s doors. Its whirlwind success in downtown Columbia, Missouri has made them into a new staple of the area. As a Jewish and mom-owned business, Goldie’s emphasizes the importance of third spaces for families, Jewish culture, and local community support.
Despite the name, Goldie’s is not a person, but refers to the powdery, gold turmeric in every savory bagel. Goldie’s is known for their originality through their wide variety of inventive bagel flavors and dedication to quality with their homemade cream cheese.
my re-brand
PRIMARY LOGO
BRAND MARK
INVERTED LOGO
GOLDIE’S
PRIMARY COLOR PALLETTE
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SECONDARY COLOR PALLETTE
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typography:
LOGO FONT:
This is the brand standards for the re-branding I recommended.
Located right off two universities, Goldie’s base of customers is primarily college students and young mothers. They desired to avoid their branding being perceived as pretentious or exclusive. Instead, leaning into a youthful and humorous voice that welcomes all folks into its doors. They wanted advice on possible events to also engage with the local community.
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SECONDARY LOGO
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SECONDARY FONT:
The schmear campaign
NEW FEATURED PRODUCT
NEW FEATURED PRODUCT
“The Schmear Campaign” was copy in Goldie’s website description, but wasn’t utilized anywhere else in their branding. I loved that copy and thought it was a brilliant opportunity for expansion.
Goldie’s in-house cream cheeses were a beloved part of the customer experience. I reccomended expanding their cream cheeses for people to purchase to take home, something they could then also sell on campus at the local university or in grocery stores. I also included merch opportunities for the phrase and new logo.